West of One

West of One celebrates sustainable building and design practices, creating a platform where beautiful interiors honor natural environments. Based on California's Central Coast, the brand draws inspiration from the rugged coastal lifestyle and landscapes west of Highway 1.

Their curated website showcases articles on sustainable makers and artists, while offering thoughtfully selected home goods, branded merchandise, and featured artist pieces.

I developed West of One's comprehensive brand identity, crafting logo marks, typography systems, photography direction, visual design language, and website architecture. The design approach embraces modern minimalism, embodying the harmonious intersection of refined design and natural elements—a visual representation of their commitment to sustainability and aesthetic excellence.