Jack in the Box, a premier American burger chain with over 2,200 locations, partnered with the Hathway/Bounteous team to revolutionize their digital presence. The collaboration aimed to create a cohesive digital ecosystem utilizing Hathway's proprietary NomNom ordering platform.

The comprehensive digital transformation included developing a seamless cross-platform ordering experience between the app and website, implementing a digital loyalty program, creating a customized ordering journey, and refreshing their marketing website.

We elevated the brand's online presence by incorporating their fresh visual direction—featuring bold color blocks, playful design elements, and distinctive Jack emojis—creating a vibrant digital experience that aligned with their brand personality while enhancing customer engagement and operational efficiency."