Ancient City
of Color

In 2017, prAna sought to deepen their digital storytelling beyond their identity as an apparel company. I developed an innovative content approach inspired by travel sketchbooks, creating immersive narratives that captured the multisensory experiences of prAna ambassadors.

These digital collages wove together notes, quotes, and sketches—offering authentic glimpses into ambassadors' journeys and connections with environments worldwide. The concept expanded across prAna's entire digital ecosystem, including targeted emails, engaging digital advertisements, and website content modules.

This storytelling framework not only enriched prAna's immediate content strategy but established a distinctive template for future travel narratives, reinforcing the brand's commitment to authentic experiences and environmental connection beyond apparel.