Lectric Joy Ride

Lectric E-Bikes partnered with InGoodTaste in 2024 to develop and launch their 5 Year Anniversary campaign. Our comprehensive deliverables included a Brand Toolkit, Website Landing Page, Email Templates, and Social Media Content.

The campaign strategy celebrated Lectric's core values of transparency, quality, community, and participation. We crafted a playfully disruptive and nostalgically joyful tone that authentically reflected the brand's generous spirit.

The visual identity merged retro-inspired elements—typography, color palette, textures, iconography, and image filters—with playful hand-drawn typographic details and smiley faces, creating a distinctive and memorable anniversary presence.